Brand
& Creative
Strategy
EMPLOYERS | CLIENTS | PARTNERS
15+ years of executive and board-level brand & creative strategy for global brands.
Multilingual marketing executive and board director with corporate and agency-side experience launching brand, content, and partnership strategy for luxury, lifestyle & travel brands.
Based in Toronto, Canada, brand & creative strategist, Christal has crafted her career around the power of brand storytelling.
From bringing new hotel brands to life for Loews Hotels and leading award-winning editorial teams for Air Canada Media, developing lifestyle partnerships for Fairmont Hotels like travel scents with the magical founders of Le Labo and creating musical experiences with Universal Music Group within the mythical walls of Abbey Road Studios, Christal has helped iconic global brands (like BMW, Mercedes-Benz, Saks Fifth Avenue, L’Oreal & more) bring their stories to life and set the stage for guests to create stories of their own.
Christal now crafts and facilitates brand and content strategy workshops as well as consults for various clients across luxury, travel and lifestyle sectors.
Having honed her luxury expertise in Paris, Christal learned from industry veterans and specialized her MBA in International Luxury Brand Management.
With a penchant for the art of storytelling & an eye for design, Christal steeps brands in sensorial touchpoints and weaves artistry into memory-making experiences both digitally and IRL.
MEDIA INTERVIEWS & APPEARANCES
With an MBA from Queen’s University in Canada and an MBA specialization in Luxury Brand Management from LVMH-chaired ESSEC University in Paris (France), Christal has transformed prestigious brands in the luxury, travel, and tourism sectors.
Her expertise spans content strategy, storytelling, creative, brand strategy, and designing exceptional luxury experiences. With a reputation for strategically crafting innovative brand visions, she has successfully led award winning teams across these disciplines: editorial, digital, account management, partnership development, brand integration and activation, PR, sales, HR and Finance.
A seasoned on-air live TV personality, luxury and travel expert, invited speaker and panel leader at industry events, Christal has a passion for sharing knowledge and fostering innovation across industries by leading actionable workshops and insightful panels.