From bringing new hotel brands to life to leading award-winning editorial teams, developing travel scents with the magical founders of Le Labo to creating musical experiences within the mythical walls of Abbey Road Studios, Christal has helped iconic global brands bring their stories to life and set the stage for guests to create stories of their own.

Christal now crafts and facilitates brand and content strategy workshops as well as consults for various clients across luxury, travel and lifestyle sectors.

Having honed her luxury expertise in Paris, Christal learned from industry veterans and specialized her MBA in International Luxury Brand Management.

With a penchant for the art of storytelling & an eye for design, Christal steeps brands in sensorial touchpoints and weaves artistry into memory-making experiences both digital and IRL.