Abbey Road Studios x Fairmont Hotels Partnership

While managing global partnerships and brand development for Fairmont Hotels, Christal spearheaded the partnership strategy with Universal Music Group and Abbey Road Studios. This collaboration aimed to blend the rich heritage of Abbey Road Studios with the luxury and elegance of Fairmont Hotels.

Christal led the initiative to redesign Abbey Road Studios' music lounge, working closely with Fairmont's design team. The result was a stunning recreation of the famed American Bar from Fairmont's acclaimed Savoy Hotel, bringing a touch of timeless sophistication to the iconic music studio.

To unveil the new lounges and launch the partnership with Abbey Road Studios, Christal orchestrated an exclusive musical performance by Jessie Ware for VIPs and media, set within the legendary walls of Abbey Road Studios. This event was a highlight of the partnership, showcasing the seamless integration of music and luxury hospitality.

The partnership also featured an exclusive package for Savoy guests, offering them the unique opportunity to spend a day recording music at Abbey Road Studios. This innovative experience allowed guests to immerse themselves in the magic of music creation, blending Fairmont's luxurious hospitality with the legendary allure of Abbey Road.

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