Mercedes-Benz Canada’s Digital Content Platform

As department head, Christal led multi-disciplinary teams to develop an innovative digital content platform for their Mercedes-Benz Canada client, marking this as the Mercedes Benz’ first content platform on a global scale. The project encompassed creating a comprehensive storytelling platform for both new content and archived editorial from the printed magazine—which she also led.

Having presented the concept and vision to the client and overseen the execution across various teams and disciplines, Christal strategically led the project from the initial design architecture and sitemap creation to wireframing, prototyping, testing, content creation to the final launch.

Awards:

2015 Folio Digital Award (Site Design)
2015 Ozzies Digital (Best Site Design )