While managing Global Partnerships & Brand Development at Fairmont Raffles Hotels International’s Corporate Office, Christal worked with Reebok Global to partner with Fairmont Washington DC and Balance Gym—turning an ordinary gym and squash courts (which were costing 6 figures annually to the hotel’s bottom line) into profitable and award winning CrossFit box with incredible guest experiences. The results?

• Complimentary IntroCrossFit class and usage of all gym facilities for Fairmont Loyalty members

• Awarded with "Best CrossFit Box" by the Washington Post Express for 2013

• Doubled JD Powers “Recreational Facilities Score” within 6 months of opening for Fairmont Guests

• Reebok clothing retail area and custom in-room Keto/CrossFit menu options delivered right after CrossFit sessions

• Increased employee satisfaction and overall physical wellbeing with complimentary and discounted facilities access